Superbrands

They are the masters of localising their brand, and making it feel very genuine.

The most international of travelers, easily adapted accross languages and cultures with their simple brand, distinctive look and disciplined and consistent application.

They do not belong to any religion, do not promote eating disorders (they are in fact overweight and very happy about it). The American candy looked even more at home in London than it did in NYC.

Make M&Ms not war!!